Samsung Tunisia Volunteers Develop Alzheimer’s Phone App

Samsung Tunisia Volunteers Develop Alzheimer’s Phone App
Samsung Tomorrow, the Samsung Electronics Official Global Blog, reports that about a year ago Samsung Electronics Tunisia (SETN) marketing manager for mobile products Azer Jaafoura and several colleagues began developing a smartphone app for helping out Alzheimer's Disease (AD) patients. "We wanted to make life easier for Alzheimer's patients as well as their caretakers, but we were initially unsure of how to go about doing this," Azer is cited explaining, although, with a full-time job and already volunteering at a children's hospital, he and his team were already short of spare time. Azer notes that while Alzheimer's is currently incurable, recent research has determined that mental stimulation, such as regular reminders of past events could potentially slow the disease's progression, To preserve their memory, these individuals need reminders helping them to continuously connect to their memories, and that is where he and his development team saw an opportunity. backupmemoryIn cooperation with the Tunisian Alzheimers Association, SETN worked with 3SG/BBDO Tunisia, the Tunisian branch of the global advertising, brand development, event and business marketing, and web design firm 3SG BBDO to create a smartphone app called Backup Memory, which functions as a memory stimulator for persons w
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