The campaign is designed to equip family or care partners with information, educational tips, and activities to create meaningful connections with loved ones living with Alzheimer’s disease or dementia.
Throughout November, BrightStar will share daily tips for creating positive connections, showcase real personal stories between clients and families and caregivers, and host two Facebook live question-and-answer chat sessions.
“It’s no secret that caring for someone living with Alzheimer’s disease can be a stressful and intensely emotional journey,” Sharon Roth Maguire, MS, RN, GNP-BC, care chief clinical quality officer of BrightStar, said in a press release.
Memories and Connections also invites the public to share their own connection stories on social media channels, using the hashtag #memoriesandconnections. The campaign revolves around themes that provide specific advice and suggestions to help family care partners, including meaningful activities (like art, music, food/cooking, or being around nature), safety (like fall prevention, medication management, or wandering), navigating the holidays (maintaining traditions, gifts, or traveling arrangements) and healthy living (like exercise and nutrition).
“Caregiving also offers moments of great joy. We understand that one of the most valuable components when caring for a loved one living with the disease is to spark a connection — through listening to music, paging through a photo album, or holding an object of meaning that can unlock a beautiful personal memory. There are many, many ways that these connections can be made, and this November, we are putting the right tools into the hands of family care partners,” Roth Maguire said.
BrightStar’s Facebook Live chats will make sure of Roth Maguire’s 30-plus years of clinical experience in Alzheimer’s and dementia care. She who lead the two the Q&A style forums — pertaining to safety on Wednesday, Nov. 9,and to navigating the holidays on Nov. 16 — answering questions from the public. Each session starts at 11:30 a.m. EST, and anyone can participate via the BrightStar Care Facebook page.
Roth Maguire designed the franchise’s approach to memory care, a person-centered care that preserves a patient’s dignity, provides assistance, and promotes physical activity.