BrightStar Care Offering Q&A Sessions, ‘Connections’ Campaign for Alzheimer’s Awareness Month

BrightStar Care Offering Q&A Sessions, ‘Connections’ Campaign for Alzheimer’s Awareness Month
BrightStar Care, a national at-home senior care franchise, has launched an Alzheimer’s awareness campaign — Memories and Connections — for Alzheimer’s Awareness Month. The campaign is designed to equip family or care partners with information, educational tips, and activities to create meaningful connections with loved ones living with Alzheimer’s disease or dementia. Throughout November, BrightStar will share daily tips for creating positive connections, showcase real personal stories between clients and families and caregivers, and host two Facebook live question-and-answer chat sessions. “It’s no secret that caring for someone living with Alzheimer's disease can be a stressful and intensely emotional journey,” Sharon Roth Maguire, MS, RN, GNP-BC, care chief clinical quality officer of BrightStar, said in a press release. Memories and Connections also invites the public to share their own connection stories on social media channels, using the hashtag #memoriesandconnections. The campaign revolves around themes that provide specific advice and suggestions to help family care partners, including meaningful activities (like art, music, food/cooking, or being around nature), safety (like fall prevention, medication management, or wandering), navigating the holidays (maintaining traditions, gifts, or traveling arrangements)
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