https://vimeo.com/213987523#at=65 https://vimeo.com/213987523#at=65 https://vimeo.com/213987523 Shazam, the app that displays song lyrics as they're playing, has teamed up with Innocean Worldwide U.K., Tristan Lenczner, and Alzheimer's Society U.K. to raise awareness of the disease among younger generations. MORE: Alzheimer's Society explains how the brain works. Although Alzheimer's disease tends to affect older people, there are cases of young-onset Alzheimer's that can strike in a person's 50s or even early 40s. Memory loss is one of the most commonly associated symptoms of Alzheimer's so Shazam tapped into this by "forgetting" song lyrics. According to adweek.com, when the app finally remembered the lyrics it directed users to the Alzheimer's U.K. page so they could donate to the charity. MORE: The seven stages of Alzheimer's disease. Alzheimer's News Today is strictly a news and information website about the disease. It does not provide medical advice, diagnosis or treatment. This content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website.