Seth Rogen’s HFC ‘Game Show’ Raises $325K to Benefit Alzheimer’s Care

Seth Rogen’s HFC ‘Game Show’ Raises $325K to Benefit Alzheimer’s Care
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Using levity to battle a serious disease, entertainer Seth Rogen and his wife raised more than $325,000 for HFC, the couple’s national Alzheimer’s disease organization, during its first virtual game show.

The funds will help in providing at-home care at no extra charge to Alzheimer’s patients, as well as online support for  caregivers. Money will also support brain health education for young people, and Alzheimer’s prevention research.

Rogen and Lauren Miller Rogen hosted the Zoom event, Hilarity for Charity’s Head to Head, which connected more than 2,000 supporters globally.

The nonprofit HFC was established in 2012 to care for families affected by Alzheimer’s, teach young people what it means to live a brain-healthy life, promote progress in Alzheimer’s care, and advance research into disease prevention. It also hopes to inspire a new generation of Alzheimer’s advocates.

“Lauren and I created HFC to raise awareness and reduce the stigma surrounding Alzheimer’s,” Seth Rogen said in a press release. “HFC is a resource for families who are dealing with Alzheimer’s, and our goal is to continue to help fund prevention-focused research.

“We couldn’t be more grateful for the supportive response we’ve experienced so far, and will continue to use laughter to keep the conversation moving forward,” added Rogen, whose mother-in-law was diagnosed with Alzheimer’s at age 55.

Presented by Biogen, last month’s ‘70s-themed game show featured a friendly face-off among celebrity team captains Anna Faris, Billy Eichner, Craig Robinson, Elizabeth Banks, and Jim Gaffigan.

“We do these HFC events so that we can bring awareness and further resources for other families that need it,” said Rogen, a comedian, actor, producer, and director. “We are excited to connect with our community virtually and continue to raise awareness for a disease that is so stigmatized and underserved.”

The HFC, through events that also include its Brain Health Dinner Series and variety shows, has raised more than $13 million to date.

Through its North American Caregiver Respite Grant Program, it has also awarded some 325,000 hours of in-home care relief to Alzheimer’s caregivers. These grants are open to at-home caregivers in the U.S. or Canada “facing financial and emotional hardships due to the unique challenges of Alzheimer’s or related Dementia,” the program states.

HFC also organizes online support groups to promote caregiver community and connectivity.

Mary M. Chapman began her professional career at United Press International, running both print and broadcast desks. She then became a Michigan correspondent for what is now Bloomberg BNA, where she mainly covered the automotive industry plus legal, tax and regulatory issues. A member of the Automotive Press Association and one of a relatively small number of women on the car beat, Chapman has discussed the automotive industry multiple times of National Public Radio, and in 2014 was selected as an honorary judge at the prestigious Cobble Beach Concours d’Elegance. She has written for numerous national outlets including Time, People, Al-Jazeera America, Fortune, Daily Beast, MSN.com, Newsweek, The Detroit News and Detroit Free Press. The winner of the Society of Professional Journalists award for outstanding reporting, Chapman has had dozens of articles in The New York Times, including two on the coveted front page. She has completed a manuscript about centenarian car enthusiast Margaret Dunning, titled “Belle of the Concours.”
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Ana holds a PhD in Immunology from the University of Lisbon and worked as a postdoctoral researcher at Instituto de Medicina Molecular (iMM) in Lisbon, Portugal. She graduated with a BSc in Genetics from the University of Newcastle and received a Masters in Biomolecular Archaeology from the University of Manchester, England. After leaving the lab to pursue a career in Science Communication, she served as the Director of Science Communication at iMM.
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Mary M. Chapman began her professional career at United Press International, running both print and broadcast desks. She then became a Michigan correspondent for what is now Bloomberg BNA, where she mainly covered the automotive industry plus legal, tax and regulatory issues. A member of the Automotive Press Association and one of a relatively small number of women on the car beat, Chapman has discussed the automotive industry multiple times of National Public Radio, and in 2014 was selected as an honorary judge at the prestigious Cobble Beach Concours d’Elegance. She has written for numerous national outlets including Time, People, Al-Jazeera America, Fortune, Daily Beast, MSN.com, Newsweek, The Detroit News and Detroit Free Press. The winner of the Society of Professional Journalists award for outstanding reporting, Chapman has had dozens of articles in The New York Times, including two on the coveted front page. She has completed a manuscript about centenarian car enthusiast Margaret Dunning, titled “Belle of the Concours.”
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