Seth Rogen’s HFC ‘Game Show’ Raises $325K to Benefit Alzheimer’s Care

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by Mary Chapman |

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Alzheimer's caregivers

Using levity to battle a serious disease, entertainer Seth Rogen and his wife raised more than $325,000 for HFC, the couple’s national Alzheimer’s disease organization, during its first virtual game show.

The funds will help in providing at-home care at no extra charge to Alzheimer’s patients, as well as online support for  caregivers. Money will also support brain health education for young people, and Alzheimer’s prevention research.

Rogen and Lauren Miller Rogen hosted the Zoom event, Hilarity for Charity’s Head to Head, which connected more than 2,000 supporters globally.

The nonprofit HFC was established in 2012 to care for families affected by Alzheimer’s, teach young people what it means to live a brain-healthy life, promote progress in Alzheimer’s care, and advance research into disease prevention. It also hopes to inspire a new generation of Alzheimer’s advocates.

“Lauren and I created HFC to raise awareness and reduce the stigma surrounding Alzheimer’s,” Seth Rogen said in a press release. “HFC is a resource for families who are dealing with Alzheimer’s, and our goal is to continue to help fund prevention-focused research.

“We couldn’t be more grateful for the supportive response we’ve experienced so far, and will continue to use laughter to keep the conversation moving forward,” added Rogen, whose mother-in-law was diagnosed with Alzheimer’s at age 55.

Presented by Biogen, last month’s ‘70s-themed game show featured a friendly face-off among celebrity team captains Anna Faris, Billy Eichner, Craig Robinson, Elizabeth Banks, and Jim Gaffigan.

“We do these HFC events so that we can bring awareness and further resources for other families that need it,” said Rogen, a comedian, actor, producer, and director. “We are excited to connect with our community virtually and continue to raise awareness for a disease that is so stigmatized and underserved.”

The HFC, through events that also include its Brain Health Dinner Series and variety shows, has raised more than $13 million to date.

Through its North American Caregiver Respite Grant Program, it has also awarded some 325,000 hours of in-home care relief to Alzheimer’s caregivers. These grants are open to at-home caregivers in the U.S. or Canada “facing financial and emotional hardships due to the unique challenges of Alzheimer’s or related Dementia,” the program states.

HFC also organizes online support groups to promote caregiver community and connectivity.